Understanding SEO basics are vital to ensure that you know how the search engines like Google and Yahoo Search work. One of the first things you need to know is that Google ranks websites based on what they scan through whenever they visit a site. This is to ensure that those who want help or information in this area will see your article, as Google only wants to help people find what they really need. if there aren’t any back links generated for the site, you won’t see the site climbing up the rankings. This is called off-page optimisation.

You need to make sure that you have other websites linking back to your site. Google only wants to rank high quality, authority level websites that are popular online. How do you get your site to be popular and authority level in Google’s eye? By having other sites linking back to yours. This can be done by leaving your URL on other blog networks, leaving your URL on Yahoo Answers, writing articles online and putting your URL at the bottom, along with many other kinds of ways.

In addition, you need to make sure your page is optimised for search engines. This is called on-page optimisation. Your web page title, description, and keywords should include your main keywords/key phrases you’re targeting. Now that you know how it works, start broadening your understanding on the topic of SEO. Continue to learn how to use SEO tactics into your marketing, and don’t be afraid to make mistakes if ever your site doesn’t rank high right away.

If you are normal to average internet user who is aware of the things happening around it, then you have probably come across the term SEO or Search Engine Optimization. Now, this might just sound like a common term for you, but do you really know the definition of it? What is search engine optimisation and how do you use it? SEO is a technique that is being used and practised specifically by those who aim to rank up their websites.

When you are looking for something on any search engine such as Google, what you do is a type in the keywords or topic that you are looking for, right?Then you are being led to several matches although it is quite noticeable as to how certain sites are at the uppermost corner of the search. Did you ever wonder why this happens? How do these sites manage to be on top of the ranking? The reason behind it is the magic of SEO.

It is a strategy used in Internet Marketing by optimising a website. But first, you will need to have a definite plan on how you are going to utilise this technique. Basically, SEO falls into two wide categories which are Black Hat and White Hat SEO. Black Hat SEO uses tricky ways to generate more traffic to a certain website.

This can be done in sneaky ways such as stuffing keywords and paid to link. If you are after an honest to goodness technique, then the White Hat SEO is for you. This can be achieved by using clean and exact methods that will genuinely draw interest from readers. Some of these methods include adding photos and videos to your posts.

Improving the quality of your content is also another way to gain more viewers. Although the sneaky techniques may be successful at ranking higher, search engines are now becoming less lenient about this so it is always better to do the right thing when it comes to optimising your site.