Obtaining clients can appear to be a difficult challenge for many businesses, entrepreneurs, and freelancers. But the key factor in obtaining these clients is to think outside of the box. Here are three simple ways to Get More Offline Clients in order to maximise your business's potential.
Encourage Referrals to Get More Clients
Encourage your friends, family members, and current clients to give referrals. In return, you could give a bonus for every lead that converts. Host a contest to reward the top referring person or persons. Word-of-mouth referring is one of the best marketing strategies as it is one of the least expensive, yet most effective lead generators.
Attach Marketing Items to All Correspondence
When you send an email, make sure your signature lines include all relevant contact/connect information, such as Facebook, Twitter, LinkedIn and other social media profile links. Include a link to your blog or website with a short description of a current or upcoming promotion of new products and services. Additionally, attach your marketing materials to invoices, payment reminders, and other outgoing correspondence.
Take Advantage of Free Advertising
Sites such as Craigslist and eBay are excellent channels of scoring offline clients. It costs nothing to post an ad in the general or small business sections of your local Craigslist page. Many people forget to utilise eBay's free classifieds to advertise.
To maximise your success in attracting potential customers, make your ads more visually appealing with images or Graphics. You don't have to know Photoshop and other high-caliber software to do so. If you're not looking to hire a freelancer to design your ad but you are familiar with Microsoft PowerPoint or Publisher, you can design your own ad and generate an HTML code for your image by simply uploading it to sites such as Photobucket.
Get More Offline Clients requires effort, consistency and often creativity. When one strategy seems useless, re-strategize by researching ways that have proven effective. Make sure you have a marketing plan that includes some current marketing trends and modify it accordingly.
If you have plenty knowledge on the topic of affiliate marketing and online SEO, then you can actually make quite a lot of money online offering these services to local offline businesses. These businesses know about the power of being online, and if you can help them by only charging a few thousand dollars, they’ll be grateful because they know how it’s even more expensive to advertise offline.
Facebook Provide for them Facebook Fan Pages and get people to “like’ their page. Many businesses would pay hundreds just to get their very own Facebook fan page put up, so if you know how this works, then you should consider doing this.
SEO If you know how to rank websites for low competition keywords, then you should really consider offering SEO services. I’m sure you understand SEO just a little, and if you do, you can offer this service to offline customers.
Article writing Provide articles to offline business owners who already have websites. You can provide them content for their site. If they want, you can just write articles to Ezine Articles while providing their URL at the bottom, and you can charge $10 for every Ezine Article.
Site building You can build a site where you talk about their business. You can just do the SEO for them if you want, but you’ll earn more when you do the both of this together.
Packages If you want to make the ultimate income, why not create a package for them to use where you offer site building, article writing, SEO, and they're very own social media presence all in one offer. This will surely make them jump on right away no matter how much you decide to make them pay. Offline businesses are really in need of people like you. They want to make their business known online, and you can help them by offering these basic skills that you already possess.
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