Why test and track your ads, Consider this analogy. In soccer, the best way to know if a striker is worth a starting position in the team is by the number of goals they score. Similarly, since an ad campaign is an investment, the returns on investment (R.O.I) need to be measured. For various reasons, businesses do not carry out one type of ad campaign. A business could carry out ads through e-mails, internet marketing, Radio, T.V and various other forms of ads. Depending on the kind of business, different ads work differently. As a business owner, it would be […]